***** BREAKING NEWS ******

Bob Farmer's Ten Card Poker Deal Addendum and DVL


Coming soon.....The second edition of The Magic of Jimmy Grippo.  This new addition will have all new updated material on the real story of Jimmy Grippo and his arm's length connection to the Mob that ran Las Vegas. Plus the inclusion of many magic routines Jimmy performed "close-up" at Caesars Palace        CLICK HERE TO READ A SNIPPET

Featured Products

The Right Way To Do Wrong - An Expose
Regular: $9.99

An Expose of Successful Criminals


Harry Houdini

Principles and Deceptions
Regular: $12.99

Originally published in 1948, by one of the greatest sleight-of-hand artist of the 20th century Arthur H. Buckley. This book should be in every magician's library. 

The Magic of Jimmy Grippo - 1st ed
Regular: $19.99

The Magic of Jimmy Grippo Recognized as one of the greatest close-up magicians in history. A great book of magic that has some classic magic with coins, cards and more.

Marlo on Erdnase
Regular: $29.99

Annotations and Marginalia by Marlo on the "Expert at the Card Table". Written by Jon Racherbaumer

Book-Royal Road to Card Magic
Regular: $16.99

The Royal Road to Card Magic by, Jean Hugard & Fredrick Braue This is known to be the best book for any beginner to learn card magic.

Easy Card Magic
Regular: $5.99

By Geno Munari. This book has 26 of the very best card tricks you can do with any deck WITHOUT sleight of hand.  Easy to do!

Card Control
Regular: $12.99

Recognized as one of the greatest books ever written on the subject of card magic. Practical methods and forty original card experiments.  Highly recommended for the serious card magician.

Modern Coin Magic
Regular: $16.99

A complete treatise on sleight-of-hand coin conjuring, including best traditional methods and modern innovations.

Book-64 Winning Betchas
Regular: $4.99

Many people like to gamble. Once you learn some of the " Betcha" in this book, you'll help satisfy this inclination while at the same time showing what a fun and clever person you are. 

Bundle - Kids Magic
Regular: $29.99

This great magic bundle comes with a variety of magic tricks put together, for maximum fun, and simple enough for a young aspiring magician! Exciting trick variations, all designed for ages six and up!

Close Up Pad-Red/Black
Regular: $24.99

Reversible Close-Up Pad, black on one side and red on the other.

Bundle-Card Tricks
Regular: $39.99

This bundle has four of our most popular packet card tricks, Wild Card, Two-card Monte, Las Vegas Color Monte, Flipped Marked and Mirrored, and the book Card Control by Arthur Buckley

Bundle - Money
Regular: $59.99

Awesome Money Bundle deal. This set includes money themed items that you can carry around in your wallet all day!

Houdini 101 Trick Magic Set
Regular: $39.99

This is a fantastic magic set for anyone looking to get started in magic. It teaches you a wide range of things using props as well as sleight of hand.

Change Bag
Regular: $34.99

A classic magic utility item for vanishing, appearing and restoring items. Turn inside out to show it's completely empty. Then produce silks, or have cut rope pieces change into a single long rope, and more! One hand operation. Wood and cloth construction. Silks not included.

Double Sided Quarter Heads
Regular: $14.99

Think of the fun you could have with this at parties, the office or with that big mouth neighbor! Keep your two-headed quarter with you and never lose a bet again!

Cups and Balls Set
Regular: $19.99

Three cups are magically penetrated by small balls. Show the cups are empty and set them on the table. Then place a ball on top of the middle cup and stack the other two cups on top of the cup with a ball. Tap the cup with your wand. Lift the cups up and the ball magically penetrates through the bottom cup. Repeat again. and then vanish one of the balls and it reappears under the cup with the other two balls. Easy to do magic trick that requires very little skill. 

Houdini Chain Escape
Regular: $14.99

Now you can perform an ESCAPE made famous by HOUDINI. A length of chain is examined along with a padlock. Spectator wraps the chain around the magician's wrists and fastens it shut with a padlock. PRESTO the Magician escapes and the padlock is still locked shut. Everything can be examined both before and after.
Easy to do.

Rock and Roll Juggler Set with book
Regular: $14.99

Made with vinyl and filled with beads to give a consistent feel, this kid-sized set of three balls comes packaged in a clear tube with color instructions. Each ball is quad-colored with red, blue, yellow, and green.

The Diabolo
Regular: $12.99

Fantastic medium-sized diabolo. A proven best-seller is the perfect introductory model for children and adults alike. Ideal prop for workshops.

Close Up Pad Pro
Regular: $24.99

This close-up mat compresses easily for storage and offers the perfect surface for practice or performance.

4 Easy & Amazing Rope Tricks
Regular: $14.99

Four easy and amazing rope tricks with professional magician's rope Inside! Perform Rope thru FInger, the Magic Shoe Lace, The cut and Restored Tope Trick, and Tying a Knot without Letting Go of the Ends. Booklet and DVL included

Ten Card Poker Addendum Booklet with DVL/DVD video - Bob Farmer-Bammo
Regular: $25.00

The best Ten Card Poker Deal routines in the world.

The Mental Marvel
Regular: $24.99

Any card thought of in the deck may be divined. With an ending to prevent reverse engineering. Includes other routines and Bicycle gimmicks.

New! | The Great Houdini Auction Photo Sets
Regular: $19.99

The Great Houdini Auction Photo Sets from the Sidney Radner Auction COMING SOON

Bundle-Gags & Jokes
Regular: $11.99

Bundle Gag Items! Good for all ages! Each bundle may be different.

Ten Card Dossier Softbound with DVD and Addendum Booklet - Bob Farmer Bammo
Regular: $45.00

The best Ten Card Poker Deal routines in the world.

Beat' EM, Cheat' EM, Leave' EM Bleedin'
Regular: $9.99

Use The Secrets of Magicians & Cart Cheats To Scam The Big Bucks!
Version 2.0 has new scams added including the diabolical dice swindle, “Game of Bones!”



Start saving money today!

 The Art of Magic

Reading this you will quickly realize it is not so much what the magician does that makes him great, but instead how he does it. To simply know how the magician accomplishes his magic is nothing--it is the manner in which he presents his performance before an audience. All of the great magicians have had something associated with their performances, something special that makes them stand out from the others. For Blackstone, both Senior and Junior it was and are the Vanishing Birdcage, the Dancing Handkerchief, and Comedy Rope Tie while picking the pockets of spectators from the audience assisting on stage.

For Houdini, it was his spectacular escape from a straight jacket, and at various times in his career, the escape from a giant milk can be filled with water and later his original water torture cell. For Dante, it was his presentation of his Backstage Illusion. Everybody in the audience thought they saw how it was done, but in the end, he fooled them all with a surprise finish. Dante was also noted for his Lazy Magician where he sat on a chair smoking a cigar while female assistants brought out a cane, rope and silk scarves. In a lazy manner, he performed magic. It was his personality that projected. Cardini was known for his suave presentation manipulating playing cards while wearing white gloves and Channing Pollock for producing white fluttering doves out of nowhere. To have a violin and sheet music does not make a person qualified to take a seat with the New York Philharmonic Orchestra.

The same applies to magic. To have a deck of cards and several silk scarves does not make one a magician. All of the people you read about in this book have dedicated their lives to perfecting their art. The presentation of magic in a theatrical form is n art. The study of magic and its application is a science. To a real professional magician, they never call their magic a "trick." It is always an effect which is short for theatrical effect. For it is the overall presentation and end result, the way it appears to the viewing audience that qualifies it as an art. Magic and its presentation is a form of affecting people's emotions through drama. In presenting each effect, the magician is telling a story. As the story unfolds, the emotions of the people in the audience in the form of dreams are told. Things a magician performs fulfills a basic fundamental desire in each person, either on a conscious or subconscious level. Channing Pollock once said that he felt magic represented power; at least on somewhat of an artificial level.

In the best presentation, the Art of magic expresses desire, wishes, dreams and a balance with reality in a symbolic form, and the balance with the natural laws of science. Theatrically a magician must be a good actor because the magical effect (or play) does not in itself play out the plot. The great magician must project personality, style, timing, voice inflection, and all the other qualities of a great actor. The father of modern magic, Robert-Houdin of France said, "A magician is playing the part of a man who works miracles ." How much can a magician do with the theatrical form of magic? Where can he draw his art? Here are the basic concepts in magic when you approach it as a science. 



The second edition of The Magic of Jimmy Grippo.  This new addition will have all new updated material on the real story of Jimmy Grippo and his arm's length connection to the Mob that ran Las Vegas. Plus the inclusion of many magic routines Jimmy performed "close-ip" at Caesars Place. 



The Wall, an effect that will fool 99.9% of the audience!   CLICK HERE to view!!  
 The Wall
 The Wall

We have a new effect that is guaranteed to fool even the sharpest of the professionals who know eveything in magic.  This effect is solid wood and handcrafted and is a beauty.  It has three phases that wil fool even the keenest.  One phase is shown right here by Dean Dill. It is a beautiful prop and a trick so secret, you can only learn the modus operandi (method) from a Houdini employee.  If the trick is purchased via mail order there are no instructions, no photos, no video, no nada. Zip, blink, nothing.  We want to keep it a secret so it is not copied by the unscruplous sellers out there in the dark web. The "Wall" is available for your pleasure with three phases that will knock your socks off.  The video link is HERE 


George Bernard Shaw ranked Houdini as one of the most important persons in the world. And nearly three-quarters of a century after his death, Houdini remains synonymous with the art of magic. Houdini performed illusions and escapes throughout Europe, the United States, Russia, and Australia, notwithstanding being the highest paid performer of his era, and an aviator, a fight fan, an inventor, a writer-author, and film maker. Houdini's Magic Shop offers magic tricks, gags, pranks and novelties with the theme of the late great Harry Houdini. America's first magic shop existed in New York City before the turn of the century, and magic was performed in close-up style in the bars on Broadway as far back as the mid 1700's. It became a part of New York. Even Houdini operated a Magic Shop in New York. Houdini's Magic Shop will re-create that magic. Houdini's Magic Shop instill's excitement, wonder and a touch of the mysterious. Accentuating the magic is the HOUDINI MUSEUM, at the Venetian Hotel, with many Houdini items, including framed and autographed pictures and letters from the legendary Harry Houdini, and even authentic Houdini handcuffs and restraint device valued in the thousands. Full size stage illusions similar to those used in his show. Many more unique and "one of a kind" items and ephemera are on display in this unique retail exhibit. Magic has been a universal art form that dates back thousands of years. It breaks all language barriers and has broad appeal to all ages and sexes. In a simple word, it is fun! Houdini's Magic Shop presents magic with a special twist - a performance with audience participation. Throughout the day, there is a free magic show for all guests and visitors. The specially scripted show is geared to capture the interest of all ages, with carefully selected magic tricks, gags and novelties having a strong family appeal.

1.877.DINI.WHO (toll-free)
702.798.4789 (phone)
702.798.0045 (fax)
Geno Munari, President

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