***** BREAKING NEWS ******


Most importantly, on behalf of all of us, we thank the Las Vegas Metropolitan Police Department and all of the courageous responders for their service on Oct. 1. That evening many concert attendees flocked into our shop at New York-New York and our staff gave them shelter, attention and a form of entertainment to calm them. We actually used our Secret Teaching Room for some of the little ones who were frightened. I won't post the names of the employees here for privacy concerns, but please know that I hold my hat tippped to them. Outstanding service!

Featured Products

New! | Color with me: A coloring book to share - Book
Regular: $12.95
Club: $11.66

These great coloring pages are fun for all ages!

New! | Justice Pad by Charlie Justice & Mark Mason
Regular: $44.99
Club: $40.49

Have a spectator think of ANY WORD, NUMBER, PICTURE, have them right it down, and then be able to INSTANTLY READ THERE MIND!

New! | Bundle-Gags & Jokes
Regular: $11.99
Club: $10.79

Bundle Gag Items! Good for all ages! Each bundle may be different.

New! | Street Magic Set
Regular: $34.99
Club: $31.49

STREET MAGIC: SIX Tricks With Premium Quality Magic Props Included Performance and Instruction DVD.

New! | Yo-Yo for Beginners
Regular: $14.99
Club: $13.49

Learn Amazing Yo-Yo Tricks in no time. Master the most amazing yo-yo tricks with this 48-page illustrated instruction book. This kit also comes with two yo-yos.

New! | Origami Zoo Kit
Regular: $12.99
Club: $11.69

Create your own paper zoo. Create butterflies, Cranes, peacock, deer, turtles, etc....


  • 80 Page full-color project book
  • 25 Sheets of 6x6-inch origami paper.


New! | Bundle-Gambler's Prediction
Regular: $22.50
Club: $20.25

If you like to gamble, or you want to learn how this is the bundle for you!

New! | Bundle-Card Tricks
Regular: $39.99
Club: $35.99

This bundle has all of our most popular packet card tricks in it!

New! | Bundle-Money
Regular: $59.99
Club: $53.99

Awesome Money Bundle deal. This set includes money themed items that you can carry around in your wallet all day!

New! | Making Paper Boats
Regular: $14.99
Club: $13.49

Water will never be the same again with this fun little kit!

New! | Bundle-Of Easy Magic
Regular: $22.50
Club: $20.25

Some Bundles have a few different items in them, depending on availability of the item. 6 years of age.

New! | Crimebuster's Kit
Regular: $32.99
Club: $29.69

Get a head start on Christmas gifts! With our Crimebuster kit! 

Ages 8 and up

New! | Houdini Escape Set
Regular: $114.99
Club: $103.49

A great set for the ESCAPE ARTIST.  Perfect for the Houdini Collector or Escape Enthusiast!

New! | Houdini 101 Trick Magic Set
Regular: $39.99
Club: $35.99

A great kit for any beginner!

New! | Executive Magic Set
Regular: $249.99
Club: $224.99


The EXECUTIVE SET is considered the very best available today.  Magic you can carry in your pocket to amaze your family, friends & business associates.  A great value with both instructional book and DVD.

New! | Houdini's Magic Jumbo Stocking
Regular: $54.99
Club: $49.99

Some of our best sellers combined into one awesome bundle!

New! | Bundle-Books Win
Regular: $19.99
Club: $17.99

Check out these 7 books on how to win at gambling

New! | Bundle-Kids Magic
Regular: $24.99
Club: $22.49

A great kit for any child who wants to get involved or is inspired to do magic.

New! | Cups & Balls Alum. W/DVD
Regular: $39.99
Club: $35.99

He lays out, in a very clear manner, how to correctly use cups and balls to astonish any audience. This two volume set includes 80 of the best moves, sleights, secret loads and manipulation that you will see anywhere. Featuring: Introduction Essential Moves and Sleights Holding Out Essential Secret Loads StealingBalls from the Tabled Cups Faking the Load Cup Manipulations Wand Manipulations & Moves Starting Your Routine Starting Sequences Middle Sequences Final Loads Final Sequences Final Load Revelations Roy Benson Bowl Routine

New! | Expert at the Card Table DVD set
Regular: $99.99
Club: $89.99

The Holy Grail of Card Magic!

Start saving money today!

We want to be #1 in your mind
for value and service.

Houdini ASI PromoBook

 The Art of Magic

Reading this you will quickly realize it is not so much what the magician does that makes him great, but instead how he does it. To simply know how the magician accomplishes his magic is nothing--it is the manner in which he presents his performance before an audience. All of the great magicians have had something associated with their performances, something special that makes them stand out from the others. For Blackstone, both Senior and Junior it was and are the Vanishing Birdcage, the Dancing Handkerchief, and Comedy Rope Tie while picking the pockets of spectators from the audience assisting on stage.

For Houdini, it was his spectacular escape from a straight jacket, and at various times in his career, the escape from a giant milk can be filled with water and later his original water torture cell. For Dante, it was his presentation of his Backstage Illusion. Everybody in the audience thought they saw how it was done, but in the end, he fooled them all with a surprise finish. Dante was also noted for his Lazy Magician where he sat on a chair smoking a cigar while female assistants brought out a cane, rope and silk scarves. In a lazy manner, he performed magic. It was his personality that projected. Cardini was known for his suave presentation manipulating playing cards while wearing white gloves and Channing Pollock for producing white fluttering doves out of nowhere. To have a violin and sheet music does not make a person qualified to take a seat with the New York Philharmonic Orchestra.

The same applies to magic. To have a deck of cards and several silk scarves does not make one a magician. All of the people you read about in this book have dedicated their lives to perfecting their art. The presentation of magic in a theatrical form is n art. The study of magic and its application is a science. To a real professional magician, they never call their magic a "trick." It is always an effect which is short for theatrical effect. For it is the overall presentation and end result, the way it appears to the viewing audience that qualifies it as an art. Magic and its presentation is a form of affecting people's emotions through drama. In presenting each effect, the magician is telling a story. As the story unfolds, the emotions of the people in the audience in the form of dreams are told. Things a magician performs fulfills a basic fundamental desire in each person, either on a conscious or subconscious level. Channing Pollock once said that he felt magic represented power; at least on somewhat of an artificial level.

In the best presentation, the Art of magic expresses desire, wishes, dreams and a balance with reality in a symbolic form, and the balance with the natural laws of science. Theatrically a magician must be a good actor because the magical effect (or play) does not in itself play out the plot. The great magician must project personality, style, timing, voice inflection, and all the other qualities of a great actor. The father of modern magic, Robert-Houdin of France said, "A magician is playing the part of a man who works miracles ." How much can a magician do with the theatrical form of magic? Where can he draw his art? Here are the basic concepts in magic when you approach it as a science. 

The Wall, an effect that will fool 99.9% of the audience!   CLICK HERE to view!!  
Henry Hardin
The Wall 
The Wall

We have a new effect that is guaranteed to fool even the sharpest of the professionals who know eveything in magic.  This effect is solid wood and handcrafted and is a beauty.  It has three phases that wil fool even the keenest.  One phase is shown right here by Dean Dill. It is a beautiful prop and a trick so secret, you can only learn the modus operandi (method) from a Houdini employee.  If the trick is purchased via mail order there are no instructions, no photos, no video, no nada. Zip, blink, nothing.  We want to keep it a secret so it is not copied by the unscruplous sellers out there in the dark web. The "Wall" is available for your pleasure with three phases that will knock your socks off.  The video link is HERE and you will need this password to watch it.  


George Bernard Shaw ranked Houdini as one of the most important persons in the world. And nearly three-quarters of a century after his death, Houdini remains synonymous with the art of magic. Houdini performed illusions and escapes throughout Europe, the United States, Russia, and Australia, notwithstanding being the highest paid performer of his era, and an aviator, a fight fan, an inventor, a writer-author, and film maker. Houdini's Magic Shop offers magic tricks, gags, pranks and novelties with the theme of the late great Harry Houdini. America's first magic shop existed in New York City before the turn of the century, and magic was performed in close-up style in the bars on Broadway as far back as the mid 1700's. It became a part of New York. Even Houdini operated a Magic Shop in New York. Houdini's Magic Shop will re-create that magic. Houdini's Magic Shop instill's excitement, wonder and a touch of the mysterious. Accentuating the magic is the HOUDINI MUSEUM, at the Venetian Hotel, with many Houdini items, including framed and autographed pictures and letters from the legendary Harry Houdini, and even authentic Houdini handcuffs and restraint device valued in the thousands. Full size stage illusions similar to those used in his show. Many more unique and "one of a kind" items and ephemera are on display in this unique retail exhibit. Magic has been a universal art form that dates back thousands of years. It breaks all language barriers and has broad appeal to all ages and sexes. In a simple word, it is fun! Houdini's Magic Shop presents magic with a special twist - a performance with audience participation. Throughout the day, there is a free magic show for all guests and visitors. The specially scripted show is geared to capture the interest of all ages, with carefully selected magic tricks, gags and novelties having a strong family appeal.

1.877.DINI.WHO (toll-free)
702.798.4789 (phone)
702.798.0045 (fax)
Geno Munari, President

[ back to top ]

New Products